Summary
In this interview series, Jinx Jogelar, former CMO of Dish Network & Sling, challenges Wunderkind on past perceptions, performance myths, and long-standing frustrations. In this installment, he asks: “If email, SMS, and ads don’t integrate, isn’t all that MarTech investment wasted?” We explore how Wunderkind has addressed this challenge by transforming implementation into a fast, flexible process—powered by its Build framework and API-first design, that lets brands connect on their own terms and start seeing ROI in weeks, not months.
For years, Wunderkind earned a reputation for delivering unmatched performance, but also for being difficult to implement. Long IT roadmaps and heavy developer lifts slowed down adoption, even when the value was clear.
That history is real. But it’s not the story anymore. With the launch of Build with Wunderkind and a full API-first approach, Wunderkind has reimagined how brands get started, transforming implementation from months of waiting into weeks of measurable ROI.
Why Implementation Used to Be Cumbersome, and How Wunderkind Owned That History
In the early days, Wunderkind operated more like an agency than a platform. The technology delivered results, but the integrations were custom, manual, and often time-consuming. Brands had to wedge projects into IT roadmaps, align development priorities, and wait for complex deployments before they could see value.
Wunderkind doesn’t shy away from that history, we own it. Those experiences informed the investments made to overhaul implementation and re-architect the platform for speed, scale, and simplicity.
How the Build with Wunderkind Framework and New API-First Approach Make Connecting Fast and Flexible
The turning point came with the launch of the Build framework, Wunderkind’s API-first architecture designed to plug into any tech environment.
Think of Build with Wunderkind like a universal adapter. Whether a brand needs APIs, SDKs, or lightweight signals, the framework provides multiple ways to connect, meeting teams where they are rather than forcing them into rigid workflows. Going API-first wasn’t a surface-level shift; it was a multi-year engineering investment to make Wunderkind a platform that can integrate instantly with the systems brands already use.
Real Client Examples Showing Implementation in Weeks, Not Months, With Measurable ROI
The payoff of this investment is clear. A national U.S. department store implemented Wunderkind’s new framework in just two weeks with a small development team, and saw immediate lift.
A global car rental company integrated Wunderkind audiences and identity into its Meta ad campaigns, reducing ad spend by nearly 70% while maintaining ROI.
These aren’t exceptions; they’re the new standard. Implementation timelines that once took months are now measured in weeks, unlocking faster value and performance gains.
How Wunderkind Supports Both Enterprise-Scale Teams and Small Businesses With No Developers
Not every brand has an IT department with hundreds of developers. Some are lean teams with little to no in-house technical resources. Wunderkind built its new framework with both in mind.
Enterprises can take full advantage of APIs, SDKs, and documentation to build integrations their way. At the same time, smaller businesses can rely on Wunderkind’s white-glove implementation support, requiring little to no development work on their end. Whether it’s a Fortune 100 company or a local business with three locations, the platform is designed to flex, providing the same intelligence, personalization, and results without the same heavy lift.
To Conclude
Implementation used to be a barrier. Today, it’s a competitive advantage. With the Build framework, Wunderkind has erased long roadmaps and replaced them with fast, flexible integrations that deliver measurable ROI in weeks. For brands that left or passed on Wunderkind because of implementation challenges, the door is open again—with a platform that’s built to fit, fast. Not just something you implement. Something you scale with.
Check out the full conversation below. We’ve previously covered the black box accusation, creativity worries, integration issues and cross-channel orchestration. Next up we’re tackling ‘Is Wunderkind Really Compliant?’