Summary
For many brands, the biggest deal-breaker in adopting new MarTech isn’t performance — it’s the pain of onboarding. Wunderkind once struggled here, slowed by a fully managed service model that required rebuilding workflows and coordinating across teams. But with the launch of Build with Wunderkind, the company has reengineered the process, enabling fast, low-friction integration via SDKs, lightweight tags, and flexible APIs. Brands now go live in days, not months — without overhauling existing systems. The real shift isn’t just in technology, but in momentum: onboarding is no longer an obstacle, but a competitive advantage.
In the world of MarTech, onboarding is often where great ideas go to die. Even the most powerful platforms can get bogged down by long implementation timelines, complex integrations, and endless cross-functional approvals. Between syncing data, aligning systems, and rebuilding existing workflows, what should be a launch turns into a marathon. It’s no wonder onboarding is one of the biggest deal-breakers in MarTech decisions — and why we’ve taken that challenge seriously at Wunderkind.
We’re now five posts into our 7 Reasons Brands Say No to Wunderkind series — and we’re still just getting warmed up. So far, we’ve taken on everything from “black box” concerns to creative control, integration flexibility, and cross-channel performance. Today, we’re tackling a hesitation that usually comes early in the decision-making process: “We’ve heard that onboarding with Wunderkind takes forever.” This one hits close to home, because, for a while, it wasn’t entirely wrong.
Yes, It Used to Be Slower — Here’s Why
Before we launched Build with Wunderkind, Wunderkind was a fully managed service. That meant we didn’t just provide the technology, we had our own strategists building and running it for each brand. And while that model delivered serious performance, it often came with service-related onboarding delays. Flows had to be rebuilt. Creatives had to be re-approved. Stakeholders had to align. Suppression logic had to be managed across multiple tools. And all of that required time, even with our team pushing to move quickly.
It wasn’t that we weren’t trying. It’s just that onboarding wasn’t as streamlined as it could be.
The Game Changer: Several Ways to Connect
Then came Build with Wunderkind, and everything changed. With our autonomous platform, onboarding speed has gone from “project plan” to “plug and play.” Brands can now launch in days — not months — thanks to flexible SDKs, lightweight tags, and a library of APIs that allow seamless integration into your existing stack.
One global brand launched across six markets in under a month, from first meeting to measurable results. Another went from “never heard of Wunderkind” to live and scaling in just two weeks. It’s not a fluke. It’s the result of an intentional product transformation.
Today, you can pick an API endpoint and start pulling value from our identity and decisioning data almost immediately. No full rebuilds. No duplication of flows. Just simple, direct integration that works with your ESP, CDP, or whatever else you’re running.
Less Overhead. More Momentum.
With Build, there’s no need to recreate your flows or rebuild your creatives. You don’t have to wait for approvals or rebuild suppression logic from scratch. Our tools plug directly into your current setup, meaning you can start running high-performing campaigns without the usual lift.
And here’s the kicker: our onboarding team is the same group that’s been doing this for years — only now they have a faster, more powerful platform at their fingertips. The result? A dramatically easier implementation experience that actually delivers.
TL;DR: Onboarding Has Been Crushed
If you passed on Wunderkind in the past because you thought onboarding was slow or complex, it’s time for a second look.
We’ve rebuilt the experience from the ground up. What used to take weeks or months now happens in days, across global markets, across channels, and with far less friction. From flexible SDKs to ready-to-go APIs, Wunderkind gets you up and running faster than ever.
Next up: In our penultimate blog in the series, we’ll address a concern that’s top of mind for legal and compliance teams — “Is Wunderkind compliant with privacy laws?”
Spoiler: We’ve been privacy-first from day one, and we’re built to stay that way.