Summary
In this interview series, Jinx Jogelar, former CMO of Dish Network & Sling, challenges Wunderkind on past perceptions, performance myths, and long-standing frustrations. In this installment, he asks: “Is it smarter to wait until after replatforming to bring Wunderkind onboard?” We explore how Wunderkind has addressed this challenge by turning replatforming into an opportunity—delivering immediate performance through fast, flexible integrations that work with today’s systems and carry forward seamlessly into future platforms, giving brands both short-term ROI and long-term stability.
Replatforming is an unavoidable part of modern marketing. ESPs, CDPs, and other core tools are constantly evolving, and businesses need to upgrade to stay competitive. The question marketers often face is whether to delay adopting new solutions until after the replatforming is complete. Some vendors even encourage waiting, warning of duplicate work or wasted effort.
But with Wunderkind, waiting is a missed opportunity. Thanks to its API-first design and flexible integration options, the platform delivers performance today—while also making future migrations easier.
How Wunderkind Differentiates from Shady Competitors Who Share Client Data
One reason brands hesitate to bring on new partners mid-replatform is fear of disruption. And with some providers, that caution is justified, especially in a market where competitors cut corners, share client data across accounts, or make integration unnecessarily rigid.
Wunderkind takes a fundamentally different approach. Data remains fully owned by the client, integrations are flexible and non-invasive, and the platform is designed to plug into existing systems without risk. That means adopting Wunderkind during a replatform doesn’t create exposure—it accelerates results.
Why Delaying Wunderkind Until After Replatforming Is a Missed Opportunity
Every month spent waiting is a month of lost performance. Postponing Wunderkind until after replatforming may seem logical, but it costs brands the revenue lift they could be capturing immediately.
Technology moves fast, and Wunderkind is built to move with it. By activating now, brands don’t just gain short-term ROI, they also learn how Wunderkind fits into their stack, gathering insights that make the eventual migration smoother. Waiting simply delays impact without reducing effort.
How Wunderkind Integrates Seamlessly into Current and Future Platforms
With an API-first architecture, SDKs, and white-glove service, Wunderkind integrates easily into existing ESPs, CDPs, and marketing platforms. The process is intentionally lightweight, designed to work within current systems and migrate seamlessly to future ones.
For enterprise teams, Wunderkind can connect via APIs into existing data flows. For smaller teams, the company handles the lift directly. Either way, implementation is designed to avoid roadblocks—making adoption practical now and future-proof later.
Why Quick Implementation Leads to Faster Learnings, Smoother Migrations, and Earlier Revenue Impact
Acting today delivers three advantages:
– Faster learnings: Teams immediately gain insights into how Wunderkind drives performance within their current stack.
– Smoother migrations: By testing and optimizing early, brands go into replatforming with a clearer roadmap.
– Earlier revenue impact: ROI begins within weeks, turning marketing leaders into champions who bring value ahead of schedule.
For CMOs, this is more than tactical execution—it’s a chance to step forward as a revenue driver, proving impact well before new systems go live.
To Conclude
Replatforming is inevitable, but delaying Wunderkind isn’t necessary. By integrating now, brands unlock immediate performance, accelerate learnings, and ease future migrations. For CMOs and marketing leaders, the opportunity is clear: don’t wait to show value. Act today, and position yourself as the revenue champion your organization needs. Not just something you wait for. Something you win with now.
Check out the full conversation below, or our previous articles in the series where we’ve covered the black box accusation, creativity worries, integration issues, cross-channel orchestration, onboarding and compliance.