Summary CPG brands face a major blind spot: up to 95% of website visitors remain anonymous, leaking revenue as high-intent shoppers browse unseen. Wunderkind's guide, "The Rise of Revenue-Centric Marketing for CPG Brands," shows how identity resolution can solve this by recognizing users across sessions and devices-even without logins. This lets brands trigger timely messages like replenishment offers and personalized recommendations while suppressing redundant prompts for loyal customers. Instead of adding more tools, brands can make existing channels smarter, turning anonymous traffic into revenue and building stronger customer relationships for repeat purchases and sustained growth.
Identity Is the New Performance Multiplier
This guide is a crash course in how to turn traffic into real, measurable revenue using identity resolution. In plain terms, that means recognizing who's on your site - even when they don't log in or clear their cookies - and connecting that visit back to a real person in your database. This isn't about "more data." It's about more context . That's the key difference between blasting a discount and delivering the right offer, at the right time, to the right person - and actually getting them to convert. With identity resolution in place, your team can:- Trigger replenishment and cart abandonment messages even for anonymous users
- Personalize product recommendations based on browsing behavior
- Suppress opt-in prompts for known loyalty members (and avoid annoying your best customers)
- Drive higher conversion rates and AOVs with behavior-based triggers
Intent Signals Are Your Secret Weapon
Once you know who your shopper is, Wunderkind shows you how to speak to them like a human. The guide maps out five intent signals every CPG brand should be activating right now:- Identification Signals - recognize visitors even without a login
- Behavioral Signals - track what they're engaging with on your site
- Product Signals - understand interest at the SKU or category level
- Lifecycle Signals - target based on where they are in the buying journey
- Transactional Signals - build around past purchases and replenishment cycles
Scale Without Sacrificing Sanity
Here's the kicker: Wunderkind doesn't just hand you the keys and walk away. Their identity-driven AI doesn't just increase messaging volume - it makes every message smarter. You can orchestrate cross-channel experiences in real time, all while maintaining control and staying compliant.TL;DR? Stop Playing Guess Who With Your Revenue
This guide isn't fluffy trendspotting or a thinly veiled sales pitch. It's a tactical, detailed, "we've-tested-this" playbook for how to actually generate more revenue from your existing traffic - not by adding more tools or channels, but by making what you already have perform smarter. If you're serious about building direct customer relationships, increasing repeat purchase rates, and growing owned-channel revenue, this is your blueprint.Download the guide now and see how identity is turning anonymous traffic into your highest-performing revenue channel.