How Quad Lock Unlocked New Revenue from Owned Channels

In the wake of their acquisition, Quad Lock set their sights on scaling more aggressively, particularly through owned marketing channels. While their existing tech stack, including Klaviyo and Elevar, offered standard customer identification and triggered email flows, Quad Lock knew they were leaving potential revenue on the table. They needed a partner that could add incremental value beyond what their current setup could deliver, particularly across multiple international markets.

Wunderkind stood out not only for its ability to drive incremental revenue through superior customer identification (ID) but also for its international capabilities. Unlike competing vendors, Wunderkind could operate seamlessly across all of Quad Lock’s core markets, including Australia, North America, Europe, and Asia. Quad Lock implemented Wunderkind’s Identity Network, which matched a significant amount of anonymous traffic to Quad Lock’s existing first-party database. Wunderkind’s Signals product then activated that identity data and behavioral intent to trigger messages directly within Klaviyo, leveraging Quad Lock’s existing creative, workflows, and business rules, no major changes required. Implementation was completed in under 30 days, with minimal friction. 

Since going live, Wunderkind has proven its value by driving a 6.28% lift in revenue—enough for Quad Lock to move the platform up in their trigger hierarchy, ahead of Elevar and second only to Klaviyo. With a 9.34x return on ad spend (ROAS), Wunderkind is now one of their most efficient marketing investments. The business appreciated not only the revenue impact but also the quality of insight from improved identity resolution. With a strong focus on outcome-based marketing, Quad Lock continues to see Wunderkind as a key lever for growth in their owned channels, and the partnership is expanding as new opportunities arise.