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Published on Apr 7 2026

5 Predictions for eCommerce Marketers in 2023

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It’s been a tough few years for marketers, and it’s not about to get any easier. While Covid shut-downs and rapid inflation has halted, the impending recession remains top of mind. But when times get tough, the tough get going. As budgets are evaluated and set for the year ahead, marketers at eCommerce brands should keep these predictions in mind as we head into 2023 and watch to see which superheroes emerge. View our webinar where we discuss our 5 predictions for 2023! In this session you’ll learn:
  • How generative AI will change the course of digital marketing
  • How winners and losers will emerge in a recession with tighter budgets meant to deliver increasing revenue demands
  • What Big Tech’s downfall means for marketers as they assess their digital marketing spend
  • How to become discoverable in an oversaturated marketplace
  • Top takeaways from this year’s holiday season and what it means for the year ahead

Today’s Guests

Tim Glomb
Tim Glomb VP Digital, Content & AI - Wunderkind
Linkedin
Tim Glomb
Tim Glomb VP Digital, Content & AI - Wunderkind
Linkedin
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