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Published on Apr 7 2026

BFCM Consumer Signals for Driving Year-Long Revenue

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Another Black Friday and Cyber Monday (BFCM) in the books. If you're wondering what key consumer signals were gained from the busiest shopping season and how they can inform an always-on performance marketing strategy, you're in the right place. Wunderkind looks at eCommerce data from millions of consumer events across hundreds of brands and explores pivotal behaviors that marketers can leverage to drive revenue year round.

What we will cover:

  • How impactful promotional deadlines were for driving sales
  • When consumers are most likely to opt-in for marketing messaging
  • When to consider activating holiday and seasonal offers
  • Why email and SMS are the most engaging channels for eComm
  • How an identity partner boosts your existing efforts

Today’s Guests

Tim Glomb
Tim Glomb VP Digital, Content & AI - Wunderkind
Linkedin
Tim Glomb
Tim Glomb VP Digital, Content & AI - Wunderkind
Linkedin
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