In today’s fast-paced digital landscape, marketers are constantly searching for innovative ways to captivate their audiences and deliver messages that perform. That’s why Wunderkind is thrilled to announce our strategic partnership with Movable Ink, the industry leader in personalized marketing. This collaboration combines the scale of Wunderkind’s identity-powered hyper-personalized messaging with Movable Ink’s expertise in creating visually captivating, real-time content to help brands deliver highly relevant and timely experiences that drive improved customer engagement and conversion rates.
Here’s a look at how this integration gives brands an edge in personalized marketing.
How the Wunderkind x Movable Ink Integration Works
With our new integration, mutual clients will benefit from the seamless incorporation of their Movable Ink content directly into their Wunderkind email creatives – no added, manual workflows required.
Once a brand’s Movable Ink account is connected to the Wunderkind Platform, content blocks built in Movable Ink will be immediately available within Wunderkind Studio – our self-service creative management application within the Autonomous Marketing Platform. From there, clients can incorporate and manipulate these content blocks, providing clients with a plug-and-play option to utilize Movable Ink content.
Full setup instructions can be found here.
Movable Ink provides real-time, personalized content for your Wunderkind emails. Potential use cases include:
Location-based content: Provides store data based on user location
– Nearest store location, including a map and contact details
– Curbside pickup options
Real-time, dynamic content: Incorporates the most current data possible from Website, CSV, or API to keep promotions and images relevant
– Price with buy-now-pay-later
– Option to share rating + review
– Similar Item
– Promo banner copy based on the site
– Recent blog posts
Social content: Pulls in content dynamically from social channels
– Recent user-generated content from a predefined hashtag
What the Partnership Means for Marketers
Our mission at Wunderkind has always been to provide brands with the best tools to connect with their audiences at scale. Our partnership with Movable Ink accomplishes that by giving marketers a new level of creative control and insight into what truly drives customer engagement.
Breaking down the key benefits for marketers:
Movable Ink’s Real-Time, Dynamic Content Creation: Seamlessly insert real-time information – like location, time, and more – into marketing campaigns to keep content fresh
Wunderkind’s Enhanced Customer Insights: Gain deep insights into customer behavior and preferences, enabling more targeted and effective campaigns
Increased Engagement and Conversion Rates: Capture attention, nurture interest, and increase conversions with personalized content tailored to each customer
About Wunderkind
Wunderkind leads in AI-driven marketing, transforming brand-audience connections with hyper-personalized messaging. Our Autonomous Marketing Platform leverages first-party data, identifying anonymous traffic via a network that recognizes 9 billion devices. We enable targeted offers at the perfect moment across email, text, and ads, integrating with brands’ systems for seamless performance enhancement. Delivering over $5 billion annually in attributable revenue, we guarantee results, making us a top revenue channel for clients like Harley-Davidson and Shoe Carnival. Choose Wunderkind for unmatched precision in boosting your top-line revenue. Learn more at wunderkind.co.
About Movable Ink
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan. Learn more at movableink.com.
Ready to Transform Your Marketing?
For brands looking to deliver real-time, personalized experiences without the hassle, the Wunderkind and Movable Ink integration offers a solution that is powerful, flexible, and easy to implement. If you’re interested in learning more about how this partnership can transform your marketing strategy, reach out to our team.