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Wunderkind blog

The New Rules of Customer Engagement: Why the Wunderkind + Klaviyo Partnership Matters

Marketers today live in a world of paradox. We have more data than ever before, but less ...

Wunderkind + Klaviyo: Turning Anonymous Traffic into Our Next Growth Chapter

Wunderkind’s entry into the Klaviyo App Marketplace marks a strategic shift from rival to ...

The New Playbook for Smarter Media Efficiency: How AI and Automation Are Powering Performance on Meta and Beyond

Paid media efficiency has never been harder—or more essential. As signals disappear and ...

What It Means to Be Audience-First in Marketing: Rachel Waldstein on The Marketing Millennials Podcast

Summary In today’s evolving marketing landscape, privacy, personalization, and ...

Driving Smarter Marketing: Lessons from Ana Sollitto, Product Manager at HelloFresh

Summary At Wunder 2025, Ana Sollitto, Product Manager at HelloFresh, shared her ...

Navigating AI, Identity, and Personalization with Rahul Chand: How AI is Transforming AAA Northeast

Summary At Wunder 2025, we sat down with Rahul Chand, VP of Marketing at AAA Northeast, ...

The Future of Marketing with Kevin Wishard of Hertz: Scale, Personalization, and the Power of AI

Summary At Wunder 2025, industry leaders from retail, fashion, and luxury shared candid ...

The Ghost of Segmentation Past–and the Rise of Real-Time Relevance

Traditional customer segmentation is a relic of the past. Today's consumers expect brands ...

How SportShoes is Navigating Growth with Identity and AI

For over 40 years, SportShoes has been on a mission to help people lead healthier lives ...

Unlocking Growth with Identity: R.M. Williams' Wunderkind Journey

Summary Heritage meets innovation: R.M.Williams partnered with Wunderkind to unlock ...