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Wunderkind blog

What It Means to Be Audience-First in Marketing: Rachel Waldstein on The Marketing Millennials Podcast

Summary In today’s evolving marketing landscape, privacy, personalization, and ...

Driving Smarter Marketing: Lessons from Ana Sollitto, Product Manager at HelloFresh

Summary At Wunder 2025, Ana Sollitto, Product Manager at HelloFresh, shared her ...

Navigating AI, Identity, and Personalization with Rahul Chand: How AI is Transforming AAA Northeast

Summary At Wunder 2025, we sat down with Rahul Chand, VP of Marketing at AAA Northeast, ...

The Future of Marketing with Kevin Wishard of Hertz: Scale, Personalization, and the Power of AI

Summary At Wunder 2025, industry leaders from retail, fashion, and luxury shared candid ...

The Ghost of Segmentation Past–and the Rise of Real-Time Relevance

Traditional customer segmentation is a relic of the past. Today's consumers expect brands ...

The End of Static Journeys: Why Marketing Must Evolve from Rules to Real-Time

The real challenge facing marketers today isn’t a lack of data or creativity—it’s that ...

How SportShoes is Navigating Growth with Identity and AI

For over 40 years, SportShoes has been on a mission to help people lead healthier lives ...

From Timing to Targeting: A Deep Dive into Wunderkind AI Experiences

Personalization is no longer a competitive edge, it's a customer expectation, and ...

iOS 26 and Messaging Filters: Why Your Program Stays Strong and How to Safeguard It Further

Summary The rollout of iOS 26 introduces a more prominent "Screen Unknown Senders" filter ...

Unlocking Growth with Identity: R.M. Williams' Wunderkind Journey

Summary Heritage meets innovation: R.M.Williams partnered with Wunderkind to unlock ...