Data is only useful when you can actually understand it. Marketers today have access to more performance data than ever, but turning that data into a clear, compelling story often takes time. Too much time. Between manual reports, recurring calls, and data requests, understanding the impact of your marketing efforts shouldn’t feel like its own separate job.
This is exactly why Wunderkind has been building out a robust Analytics suite — and Custom Dashboards are the newest addition that brings it all together.
Now, you can build a personalized view of your most important KPIs directly inside the Autonomous Marketing Platform.
A Smarter, More Complete Analytics Suite
Wunderkind’s Analytics suite has always been designed to give marketers direct visibility into their performance. From detailed reporting on email, text, and onsite channels to strategy-level breakdowns, the goal’s the same: put the right data in front of the right people, fast.
Custom Dashboards round out that vision. They move Analytics from a place you visit to pull a report into a living, flexible workspace where you can monitor performance, prep for client conversations, and share insights — all without leaving the platform.
3 Ways Custom Dashboards Complete the Analytics Experience
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From Static Reports to Dynamic Views
Traditional reporting gives you a fixed snapshot. Custom Dashboards give you a workspace you control. You can combine multiple data tables and visualizations into a single view, choose from 100+ metrics across email, text, and onsite performance, and organize everything by the dimensions that matter most — whether that’s by day, week, strategy, or send. Update the date range and your entire dashboard refreshes. No starting from scratch every month.
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From One-Off Requests to Self-Serve Insights
One of the biggest friction points in performance reporting is the back-and-forth. You need data. CS teams pull it. Stakeholders ask follow-up questions. Wash, rinse, repeat. Custom Dashboards break that cycle by giving both internal and external users a shared, always-current view of performance. Marketers can monitor Wunderkind’s impact on their own schedule. CS teams can save a client-specific dashboard and simply update the dates before each call. The result: less time spent on prep and more on strategy.
- From Data Tables to Compelling Visuals
Data tells a better, more compelling story when it looks right. Choose from visualization types to match your analysis:
- Table
- KPI
- Line graph
- Bar chart
- Stacked bar chart
- Pie/donut chart
- Battery chart
Whether you need a quick KPI snapshot or a trend line over time, there’s a format for it.
Part of a Bigger Commitment to Analytics
Custom Dashboards don’t exist in isolation. They’re part of Wunderkind’s ongoing investment and dedication to giving marketers the tools to understand and communicate performance with confidence. It’s about transparency, too. When paired with the rest of the [link to Analytics suite page], they close the gap between raw data and real insight.
This matters because demonstrating marketing ROI is more important than ever. Budgets are under scrutiny and every channel has to prove its value. Having a clear, customizable, shareable view of Wunderkind’s impact means you spend less time defending your investment and more time building on it.
Get Started with Custom Dashboards
Custom Dashboards are available now inside the Autonomous Marketing Platform (Analytics > Dashboards). For a step-by-step walkthrough of how to build and edit your first dashboard, visit the Help Center article.