Types of AI for marketers
Have you jumped on the AI hype train, or do you feel like you’re falling behind? With the ...
What does a CDP do?
While a customer data platform (CDP) is great at making sense of the first-party data an ...
Prediction #1: Black Friday will dominate Cyber Week
Retail marketers’ World Cup is on the horizon. We’re talking, of course, about Black ...
What are the key components of a martech stack?
To state the obvious, marketing technology (or martech) plays a pivotal role in driving ...
How To Justify Your Marketing Budget To The CFO
It’s not rocket science: Chief Marketing Officers (CMOs) and Chief Financial Officers ...
Successful performance marketing strategies
Performance marketing promises results, but how can you get maximum mileage from your ...
While social media ads spark initial curiosity, the true opportunity for brands lies in leveraging owned channels to drive product discovery that fuels loyalty and repeat revenue. Product disc
Summary While social media ads spark initial curiosity, the true opportunity for brands ...
What is performance marketing and why is it important?
Ever been confused about the difference between performance marketing and brand ...
Summary As economic pressures squeeze consumer wallets and marketing budgets alike, retailers face an urgent mandate: recapture lost revenue with smarter, more precise strategies. Rather than chasing
Summary As economic pressures squeeze consumer wallets and marketing budgets alike, ...
5 home retail marketing strategies
IKEA: renowned for its functional homeware. Every home goods brand strives to achieve the ...