5 strategies for marketing in the beauty industry
The beauty industry is arguably one of the fastest-evolving in retail. As trends seem to ...
What is first-party data?
In a privacy-first digital landscape, third-party data won’t cut it for retail brands. ...
Focus on the long-term cost savings of SaaS
Fact: Legacy SaaS and technical debt are holding executives back from meeting their ...
The problem and the solution
Digital ads are powerful. They generate brand awareness, source leads, and drive ...
How to improve reader engagement
Unsurprisingly, publisher engagement peaked during the pandemic. For 80% of publishers, ...
Summary While recessionary winds buffet much of retail, luxury brands continue to defy gravity, not merely because of affluent customer bases, but through deliberate strategies anchored in personaliza
Summary While recessionary winds buffet much of retail, luxury brands continue to defy ...
What are owned marketing channels and why are they worth investing in?
Marketing is crucial to a company’s profitability—but that’s about as far as general ...
Benefits of increased advertising spend during a recession
It’s no secret that global forces are to blame for the current economic recession. The ...
Why use AI in marketing?
By now you’ve probably heard of ChatGPT, the artificial intelligence developed by OpenAI ...
The history of the tech stack: Software as a Service
While Software as a Service (SaaS) has traditionally been used by brands to automate and ...