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How to improve reader engagement
Unsurprisingly, publisher engagement peaked during the pandemic. For 80% of publishers, ...
Summary While recessionary winds buffet much of retail, luxury brands continue to defy gravity, not merely because of affluent customer bases, but through deliberate strategies anchored in personaliza
Summary While recessionary winds buffet much of retail, luxury brands continue to defy ...
What are owned marketing channels and why are they worth investing in?
Marketing is crucial to a company’s profitability—but that’s about as far as general ...
Benefits of increased advertising spend during a recession
It’s no secret that global forces are to blame for the current economic recession. The ...
Why use AI in marketing?
By now you’ve probably heard of ChatGPT, the artificial intelligence developed by OpenAI ...
The history of the tech stack: Software as a Service
While Software as a Service (SaaS) has traditionally been used by brands to automate and ...
What is marketing spend?
As the threat of recession drags on, marketers everywhere are sharing the same thought: ...
How can marketers attract consumer attention in advertising?
Eight seconds. That’s all you have to capture a consumer’s attention. That’s a tough ...
BFCM 2022 Performance
Black Friday, Cyber Monday (BFCM) is over, and let’s face it—we can all breathe a sigh of ...
#1: Choice is in the Consumers’ Hands
2022 was dominated by the effects of global events such as the cost of living crisis, war ...