After being acquired in 2024, Australian-based Quad Lock — already a high-growth global leader in premium smartphone mounting solutions — continued to accelerate its international expansion. Following their 2024 acquisition, the team doubled down on scaling owned channels and implemented Wunderkindʼs Autonomous Marketing Platform (AMP) and Signals, a feature within the platform, to unlock further incremental revenue across international markets. With Wunderkind, Quad Lock has seen strong incremental gains in revenue and improved attribution across regions including the EU, U.K., Asia, and North America. Their journey highlights how owned channel performance can be a core engine for global expansion.
Challenge
In the wake of their acquisition, Quad Lock set their sights on scaling more aggressively, particularly through owned marketing channels. While their existing tech stack, including Klaviyo, offered standard customer identification and triggered email flows, Quad Lock knew they were leaving potential revenue on the table. They needed a robust solution that could add incremental value beyond what their current setup could deliver, particularly across multiple international markets.
Solution
Wunderkindʼs AMP stood out as a solution to simply integrate across their existing stack, to help drive incremental revenue, increase operational efficiency, and to unlock more international expansion. Unlike competing vendors, Wunderkind could operate seamlessly across all of Quad Lockʼs core markets, including Australia, North America, Europe, and Asia. Quad Lock implemented Wunderkindʼs Identity Network, which matched a significant amount of anonymous traffic to Quad Lockʼs existing first-party database. Wunderkindʼs AMP then activated that identity data and behavioral intent to trigger messages directly within Klaviyo, leveraging Quad Lockʼs existing creative, workflows, and business rules, no major changes required. Implementation was completed in under 30 days, with minimal friction.
Results
Within a few months of going live, Wunderkind helped Quad Lock unlock significant new performance from their owned channels. By enhancing identification and reach through the AMP, the brand has seen a +42% incremental lift in revenue, maximizing Klaviyo sends, and a +71% lift in incremental reach. This has translated into a boost in revenue and a 17.22x ROAS, making Wunderkind one of their most impactful performance partners. Importantly, the +37% average lift in identification rate has powered greater audience activation without requiring changes to Quad Lockʼs creative, workflows, or business logic. With onboarding in just 30 days, Wunderkind moved up their priority trigger stack — now delivering at a higher volume than other vendors in their ecosystem. These results speak to Quad Lockʼs outcome-driven focus and global ambitions.
"Even with a strong tech stack in place, we knew we weren’t capturing the full revenue potential from our owned channels. Wunderkind gave us the ability to identify and reach more of our audience — and that unlocked a whole new layer of performance for us.”
