Driving Smarter Marketing: Lessons from Ana Sollitto, Product Manager at HelloFresh
Summary At Wunder 2025, Ana Sollitto, Product Manager at HelloFresh, shared her ...
Navigating AI, Identity, and Personalization with Rahul Chand: How AI is Transforming AAA Northeast
Summary At Wunder 2025, we sat down with Rahul Chand, VP of Marketing at AAA Northeast, ...
The Future of Marketing with Kevin Wishard of Hertz: Scale, Personalization, and the Power of AI
Summary At Wunder 2025, industry leaders from retail, fashion, and luxury shared candid ...
From Zombies to Loyalists: Breathing Life Back Into Dormant Customers
Cart abandonment doesn’t have to haunt your ecommerce strategy. Dormant customers don’t ...
The Moment Restaurant Marketing Changed (And Why This Guide Matters)
The restaurant marketing playbook has been rewritten — not by technology alone, but by a ...
Summary As paid social costs rise, many brands are wasting budget by targeting customers they already reach through owned channels like email or SMS. The core issue is identity: without a clear view o
Summary As paid social costs rise, many brands are wasting budget by targeting customers ...
How to Bring Abandoned Carts Back from the Dead
Summary Cart abandonment doesn’t have to haunt your ecommerce strategy. In When Shoppers ...
Tariff Tensions Tighten Black Friday/Cyber Monday Budgets: October’s Data Reveals How Value-First Shoppers Are Rewriting Retail Rules
As tariffs and rising prices reshape U.S. consumer behavior, shoppers are redefining what ...
The Ghost of Segmentation Past–and the Rise of Real-Time Relevance
Traditional customer segmentation is a relic of the past. Today's consumers expect brands ...
The End of Static Journeys: Why Marketing Must Evolve from Rules to Real-Time
The real challenge facing marketers today isn’t a lack of data or creativity—it’s that ...