Karthik Paramasivam, the Head of Marketing at Hairstory, discusses their mission to disrupt the hair care industry with their shampoo and conditioner alternative. Emphasizing personalized care, Hairstory caters to a diverse customer base, offering products tailored to various hair types. Karthik highlights the challenges of educating consumers about their innovative products and how Wunderkind, an AI-driven solution, helps them target the right audience effectively while simultaneously using triggered email flows to significantly boost Hairstory's revenue, achieving a 7x return on ad spend.
Key Results
- return on investment
- ROAS when complemented by Wunderkind tools
- number of companies Karthik has implemented Wunderkind at
Challenge
In a hyper-competitive market with major players with huge advertising budgets, to reach customers and get a slice of market share, Hairstory needed a partner that empowered them to reach customers at the right time in their purchasing journey.
Solution
Wunderkind seamlessly integrated with Hairstory's tech stack, identifying more of their anonymous website traffic and triggering intelligent re-engagement emails based on purchasing intent and customer actions.
Results
Wunderkind's triggered email flows delivered 5x ROI for Hairstory with Wunderkind going "above-and-beyond" with its commitment to flexibility, sincere check-ins and round-the-clock support.
"This is the fourth time I've implemented Wunderkind, and most of the time at the very least, it has given me a 5x return on investment."
- Karthik Paramasivam, Head of Marketing, Hairstory