Initially, CEO and Co-Founder, Jimmy Standley, was skeptical about text driving revenue for their bicycles due to the high price point. However, they soon saw 20-25% of their traffic being generated from text based on a last-click attribution model. Solé Bicycles no longer rely on just Meta platforms and TikTok for acquisition.
"When looking at what Wunderkind, offers with the email retargeting, the text retargeting, and the technology platform, it really was a great offering and something that we saw as a great opportunity to help bolster up that middle and bottom of funnel strategy for us."
