Make Every Shopper a Brand Believer

Wunderkind helps CPG brands break through the noise and build real connections with consumers. Our platform amplifies your ability to recognize, reach, and retain more shoppers with personalized messaging across onsite, email, text, and paid media — all fueled by our unmatched first-party data. Create experiences that transform casual purchasers into loyal customers, increasing brand affinity, lifetime value, and revenue without adding complexity to your marketing stack.

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Why Choose Wunderkind?

Wunderkind is the preferred choice for CPG brands, thanks to our exceptional data assets feeding our AI engine which delivers unrivaled performance and the ability to turn anonymous website visits into named leads. With trillions of eCommerce interactions observed per year, almost a billion consumer profiles, and the Wunderkind Identity Network recognizing over 9 billion devices, our data serves as the cornerstone of our success.

This data + AI approach, coupled with 13 years of best practice experience, enables us to consistently outperform existing SaaS platforms and generate billions in revenue for our clients. Importantly, there’s no need for CPG marketers to rip and replace their current CDP or ESP for Wunderkind – we seamlessly integrate and supercharge your existing systems, resulting in a perfect match up for creating unforgettable brand-customer connections.

Data + AI = Revenue

With 2T consumer events observed per year, Wunderkind knows how to drive conversions. Our transactional data, coupled with rich customer profile data sets, are unleashed by our AI engine to identify the optimal moments for re-engagement. It then generates the most impactful, personalized messaging to align your products and services with an individual’s wants and needs. This results in more conversions, which means more leads for your brand.

Acquire Better First-Party Data Faster

Converting the unknown visitor into a marketable contact is more effective with Wunderkind. The Wunderkind Identity Network, powered by 9B+ devices identified in our graph and supercharged by AI, knows best when and how to message an unknown visitor to drive an opt-in action far better than an out-of-the-box capture widget. It’s our intelligence that makes the difference when collecting first-party data at scale.

Cross Channel Means Higher CLV

With intense competition in the CPG industry, there’s a challenge in maintaining customer loyalty. Wunderkind's product suite harmonizes optimized messaging on-site, within the text and email channels, but also into ad experiences. With AI tapping our proprietary performance data and time-tested playbooks, Wunderkind nurtures customer interactions at every phase of the life cycle.

Understanding visitor behavior

51%

51% of CPG executives say they cannot count on price hikes to drive revenue growth this year

(Deloitte)

80%

80% of U.S. and European respondents said they were cutting their spending, when surveyed by Bain in October 2024

(Bain & Company)

71%

71% of CPG leaders have adopted AI in at least one business function

(McKinsey)

How Wunderkind is solving common marketing problems for our clients

True Botanicals found Wunderkind to be critical in optimizing their ability to personalize automated email and text offers based on consumer behavior and historical data.

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“This is the fourth time I’ve implemented Wunderkind, and at the very least it has given me a 5x return on my investment.”

Karthik Paramasivam

Head of Marketing, Hairstory

5x

return on investment

7x

ROAS when complemented by Wunderkind tools

4

number of companies Karthik has implemented Wunderkind at