About SAP Engagement Cloud

SAP Engagement Cloud connects enterprise data and AI to securely orchestrate real-time, personalized interactions across the business. It combines trusted SAP data, Joule Assistants and AI agents, and operational signals to power intelligent segmentation, personalization, campaign activation, and performance analysis. Built on an API-first, enterprise-ready architecture, it provides the security, governance, scalability, and control organizations need to turn business data into more relevant customer engagement.

About the partnership

Together, Wunderkind and SAP Engagement Cloud help brands recognize more high-intent visitors and turn behavioral signals into personalized experiences for those visitors across email and text. Wunderkind brings identity resolution and AI decisioning, identifying previously anonymous visitors and determining who should be messaged, what experience they should receive, and when. SAP Engagement Cloud then activates those experiences through the brand’s existing instance, expanding reach to a previously unidentified audience..

The integration connects Wunderkind’s identity, intent, and AI decisioning,customer engagement sending recommended actions for previously unidentified traffic toSAP Engagement Cloud, keeping your existing platform at the center of delivery, consent, templates, and reporting.

The result: more recognized visitors, more personalized experiences, and more opportunities to drive revenue, without replatforming or introducing a second sending stack.