Hairstory

Karthik Paramasivam, the Head of Marketing at Hairstory, discusses their mission to disrupt the hair care industry with their shampoo and conditioner alternative. Emphasizing personalized care, Hairstory caters to a diverse customer base, offering products tailored to various hair types. Karthik highlights the challenges of educating consumers about their innovative products and how Wunderkind, an AI-driven solution, helps them target the right audience effectively while simultaneously using triggered email flows to significantly boost Hairstory’s revenue, achieving a 7x return on ad spend.