Wunderkind x League of Originals

Black Friday/Cyber Monday may peak in late November, but by then, many of the decisions that determine performance have already been made.

In this on-demand masterclass, Wunderkind experts Daniela Cubillos and Amy Erdelsky join League of Originals to unpack the strategies shaping smarter Cyber Week performance, including exclusive insights from Wunderkind’s Cyber Week data and real-world brand examples.

You’ll discover why winning BFCM isn’t simply about bigger discounts or sending more messages. 

Watch the masterclass to learn how to:

• Build your BFCM audience early, before the late-November opt-in surge leaves little time to nurture and test.
• Recognize more high-intent shoppers across sessions and devices using identity and behavioral signals.
• Replace blanket messaging with behavioral triggers that respond to customer intent with more timely, relevant engagement.
• Use AI and real-time decisioning strategically to make customer journeys more relevant while keeping marketers in control.

Make this BFCM less about sending more, and more about recognizing who matters, understanding their intent and acting at the right moment.