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Designing AI That Learns: Lessons from the Field on Abandonment and Catalog

Traditional email marketing relies on fixed rules that ignore individual behaviors, but ...

How SportShoes is Navigating Growth with Identity and AI

For over 40 years, SportShoes has been on a mission to help people lead healthier lives ...

Publishers in 2025: More Ads, More Pressure, and a Big Opportunity to Win on Identity Author Profile Image Danny O'Reilly

The Publisher State of the Union 2025 reveals a pivotal year for digital media. While 80% ...

From Timing to Targeting: A Deep Dive into Wunderkind AI Experiences

Personalization is no longer a competitive edge, it's a customer expectation, and ...

Creating a Path of Loyalty for Banking Customers

Summary Banks face rising marketing costs and fierce competition-but true growth comes ...

Turning Diners into Loyal Brand Advocates: How Restaurants Can Master Digital Engagement

Summary In one of the most competitive industries on earth, restaurants live and die by ...

Are You a Banquet Boss or a Buffet Bystander? How to Find Out What Your Catering Program’s Really Serving Up

Summary While catering is often touted as a high-margin growth lever for restaurant ...

iOS 26 and Messaging Filters: Why Your Program Stays Strong and How to Safeguard It Further

Summary The rollout of iOS 26 introduces a more prominent "Screen Unknown Senders" filter ...

U.S. Shoppers Under Tariff Pressure: September 2025 Insights

Summary Tariffs and inflation are reshaping U.S. shopping habits. Our September 2025 ...

Wunderkind and SeenThis Partner to Deliver Streaming Video Creative on Custom High-Impact Display Placements

Summary In the escalating race to capture consumer attention, the trade-off between rich ...