Drive up to 8X more revenue with superior identity resolution
Wunderkind’s Identity Network recognizes 9B+ devices and 1B+ profiles. Even if you’re on Listrak ESP, you can use Wunderkind to capture, engage, and convert more site visitors without disrupting your tech stack.
"Easy" isn't always better
It’s true that companies already on Listrak ESP find it easier to integrate with Listrak GXP.
But if easy is all that matters, why do major retailers already using Listrak ESP choose Wunderkind for their triggered email campaigns?
Listrak ESP clients choose Wunderkind over GXP
Maximize your revenue opportunity
Get a custom analysis of your revenue opportunity with Wunderkind. See how much revenue Listrak GXP is leaving on the table.
The Wunderkind
advantage
Wunderkind delivers proven revenue lift through the industry’s most advanced identity resolution and real-time behavioral targeting. For Listrak clients, we offer a fully managed experience—backed by expert strategy, creative, and optimization support–transparantly showing impact in your preferred attribution model.
Performance and feature comparison
| Wunderkind | Listrak GXP | |
|---|---|---|
| Best for | Ambitious eCommerce brands That want to maximise performance and ROI from triggered email and text campaigns |
Listrak ESP customers who prioritize faster ESP implementation |
| Revenue lift | Up to 8X increase vs Listrak GXP, based on results from clients |
👎 Limited scale |
| Identity Network size | Industry's largest identity network 9B+ devices, 1B+ profiles with 14+ years of data |
👎 Significantly smaller, built since 2020 |
| Cookie reliance | None Fully deterministic, based on cross-browser, cross-device, and user behavior data |
👎 Relies on cookies |
| ESP flexibility | Integrates with 75+ ESPs including Listrak ESP, Salesforce, Sailthru, and Klaviyo |
Best with Listrak ESP also integrates with Salesforce, Sailthru, and Klaviyo |
| Integration flexibility | Fully managed model available for Listrak clients today. Flexible SDK, API, and Signals integrations available for other platforms |
Primarily built for Listrak's own ESP |
| Performance Transparency | Attribution measured in your own analytics platform, with preferred attribution models | Uses extended attribution windows and in-platform reporting |
| Implementation times | Faster with almost any ESP based on stronger integrations with 75+ ESPs |
Faster with Listrak ESP same or slower with other ESPs |
Drive revenue in all your key markets
Wunderkind is the only solution that uses every first, second, and third party identity resolution method while still respecting global privacy laws.
Choose between full-service and flexible integrations
Listrak charges extra for additional campaigns and optimizations. With Wunderkind, you get strategic execution, continuous optimization, and hands-on support.
Managed service
Build with Wunderkind
Seamlessly integrate with your existing martech stack, retain full brand control, and scale revenue from one-to-one messages.
Integrates smoothly with Listrak ESP
Switch to Wunderkind without disruption. Our team takes care of strategy, copywriting, development, quality assurance testing, and campaign activation.
