While a customer data platform is great at making sense of the first-party data an organization feeds it, one thing it can’t do is access identities outside of your network. To do that—and nurture those identities into customers—turning anonymous traffic into known, identified visitors isn’t an option, it’s an imperative. Wunderkind CRO, Richard Jones, sits down with President & Founder of Email-Connect, Chris Marriott, to discuss CDPs and their role in driving more revenue.
