Texting FTW: A Retailer’s Guide to Holiday Text Strategy

Holiday traffic is already glued to their phones. The question is — are you there when it counts?

With sky-high ad costs and shrinking attention spans, SMS is your secret weapon for BFCM 2025. This guide shows how to use text to cut through the noise and turn mobile moments into sales.

What you’ll get:

A full Sept–Jan texting timeline to plan like a pro
Creative tactics to make MMS your highest-converting send
Segmentation plays that can lift revenue by 50%
Tips on perfect timing (hint: 10 a.m.–1 p.m. is gold)
Real examples to inspire your own campaigns

Don't just send. Send smart.

Download the Guide

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“Retailers that sent >50% MMS saw 106% higher revenue than those using mostly SMS.”

Knowledge is Power

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More Recognized Customers. More Relevant Experiences. More Revenue.

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Texting FTW: A Retailer’s Guide to Holiday Text Strategy

Download the Guide

“Retailers that sent >50% MMS saw 106% higher revenue than those using mostly SMS.”

Knowledge is Power

Level Up Your Marketing Strategy with Audiences

Announcing the Wunderkind and Braze Partnership

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More Identified Customers. More Personalization. More Revenue.

Introducing Integrated Audiences from Wunderkind

Autonomous Marketing Platform

Wunderkind + Cordial: More Recognized Customers. More Relevant Experiences. More Revenue.

The Power of Acquisition for Travel & Hospitality

Black Friday / Cyber Monday 2026: The Race for Revenue

Texting FTW: A Retailer’s Guide to Holiday Text Strategy

Download the Guide

“Retailers that sent >50% MMS saw 106% higher revenue than those using mostly SMS.”

Knowledge is Power

Related Resources

Level Up Your Marketing Strategy with Audiences

Announcing the Wunderkind and Braze Partnership

New Funding to Power the Next Era of Context-Driven Performance

Achieve Smarter Personalization with the Wunderkind Bloomreach Integration

More Identified Customers. More Personalization. More Revenue.

Introducing Integrated Audiences from Wunderkind

Wunderkind + Cordial:
More Recognized Customers. More Relevant Experiences. More Revenue.