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2025 Hotel Identity Guide

2025 Hotel Identity Guide
0:44
Introduction

The Future of Hotel Marketing

97% of your site visitors vanish without booking. Guess who scoops them up? That’s right – Online Travel Agencies (OTAs). Learn how to beat the OTAs in this guide by Michael Goldrich, Chief Experience Officer of The Hotels Network.

This guide breaks down how identity marketing helps hotels recognize anonymous website visitors, engage them with personalized messages, and convert them into direct bookings — before they disappear.

You’ll learn how to:
  • Identify 6x more web visitors in real time
  • Send perfectly timed messages via email and SMS
  • Reduce OTA reliance and lower acquisition costs
  • Turn anonymous traffic into known, bookable guests

Download the guide now.
 
 
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"Identity marketing helps hotels recognize up to six times more anonymous visitors and engage them in real time — driving more direct bookings and reducing OTA dependence."

Michael Goldrich, Founder and Chief Advisor, Vivander Advisors

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