Summary While recessionary winds buffet much of retail, luxury brands continue to defy gravity, not merely because of affluent customer bases, but through deliberate strategies anchored in personaliza
Summary While recessionary winds buffet much of retail, luxury brands continue to defy ...
Benefits of increased advertising spend during a recession
It’s no secret that global forces are to blame for the current economic recession. The ...
Why use AI in marketing?
By now you’ve probably heard of ChatGPT, the artificial intelligence developed by OpenAI ...
BFCM 2022 Performance
Black Friday, Cyber Monday (BFCM) is over, and let’s face it—we can all breathe a sigh of ...
#1: Choice is in the Consumers’ Hands
2022 was dominated by the effects of global events such as the cost of living crisis, war ...
Global and economic factors at play
It’s safe to say that some of the trends that dominated shopping behavior in 2022 ...
What is recommerce?
What is recommerce? Let’s start with the basics. What exactly is recommerce? Unlike ...
Younger audiences may be more receptive to BNPL
Customer payment plans aren’t what they used to be. With inflation on the rise and a ...
Why did Amazon have a second Prime Day?
It was touted as a moment in eCommerce history. For the first time since its inception in ...
Reaching Customers With Holiday Text Messages
The holidays are fast approaching, and customers are getting ready to buy gifts for loved ...