Blog Post by Alanna Goodman
What does a CDP do?
While a customer data platform (CDP) is great at making sense of the first-party data an ...
How To Justify Your Marketing Budget To The CFO
It’s not rocket science: Chief Marketing Officers (CMOs) and Chief Financial Officers ...
While social media ads spark initial curiosity, the true opportunity for brands lies in leveraging owned channels to drive product discovery that fuels loyalty and repeat revenue. Product disc
Summary While social media ads spark initial curiosity, the true opportunity for brands ...
Summary While recessionary winds buffet much of retail, luxury brands continue to defy gravity, not merely because of affluent customer bases, but through deliberate strategies anchored in personaliza
Summary While recessionary winds buffet much of retail, luxury brands continue to defy ...