Blog Post by Helena Parsonage
From Zombies to Loyalists: Breathing Life Back Into Dormant Customers
Cart abandonment doesn’t have to haunt your ecommerce strategy. Dormant customers don’t ...
How to Bring Abandoned Carts Back from the Dead
Summary Cart abandonment doesn’t have to haunt your ecommerce strategy. In When Shoppers ...
The Ghost of Segmentation Past–and the Rise of Real-Time Relevance
Traditional customer segmentation is a relic of the past. Today's consumers expect brands ...
Are You a Banquet Boss or a Buffet Bystander? How to Find Out What Your Catering Program’s Really Serving Up
Summary While catering is often touted as a high-margin growth lever for restaurant ...