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Why Wunderkind?
Our Platform
Autonomous Marketing Platform
Identity
WunderkindAI
Analytics
Audiences
Studio
For Developers
Beta Access
Partnerships
Our Partners
Klaviyo
Shopify
Resources
Blogs
Case Studies
Identity for Klaviyo
AI Decisioning Guide
Consumer Research
Get Started
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Joe Phelan
Blog Post by
Joe Phelan
What are owned marketing channels and why are they worth investing in?
Marketing is crucial to a company’s profitability—but that’s about as far as general ...
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