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Summary Performance marketing gives brands a results-focused approach where costs are tied directly to outcomes like clicks, leads, or sales. As third-party channels grow more expensive and harder to
Summary Performance marketing gives brands a results-focused approach where costs are ...
About Wunderkind
Analyzing $4.1 billion in revenue and 46 billion digital events from 1,000 retail ...
What is ROAS?
Improving return on ad spend, or ROAS, isn’t a trick in the book; instead, it’s ...
Why do customers abandon their carts?
Did you know the average cart abandonment rate is a whopping 70 percent? That means you ...
What does Wunderkind do?
Think you’re making the most of your marketing channels? Think again. What if you could ...
Why is Apple doubling down on privacy?
September marks the time of year for shorter days, cooler temperatures, and… Apple ...
Types of AI for marketers
Have you jumped on the AI hype train, or do you feel like you’re falling behind? With the ...
What does a CDP do?
While a customer data platform (CDP) is great at making sense of the first-party data an ...
Prediction #1: Black Friday will dominate Cyber Week
Retail marketers’ World Cup is on the horizon. We’re talking, of course, about Black ...
What are the key components of a martech stack?
To state the obvious, marketing technology (or martech) plays a pivotal role in driving ...