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Global and economic factors at play
It’s safe to say that some of the trends that dominated shopping behavior in 2022 ...
What is recommerce?
What is recommerce? Let’s start with the basics. What exactly is recommerce? Unlike ...
Younger audiences may be more receptive to BNPL
Customer payment plans aren’t what they used to be. With inflation on the rise and a ...
Why did Amazon have a second Prime Day?
It was touted as a moment in eCommerce history. For the first time since its inception in ...
How to revive an abandoned basket
If you’re reading this, you’re probably aware that basket abandonment is a common gripe ...
Reaching Customers With Holiday Text Messages
The holidays are fast approaching, and customers are getting ready to buy gifts for loved ...
What is a Customer Data Platform?
The impending end of the third-party cookie has remained a controversial topic since ...
Traditional Paid Media Challenges for Subscription Companies
Managing media spend while optimizing for eCommerce success is a science. Leading brands ...
Why eCommerce Brands Should Use Text Marketing around BFCM
Did you know Text is the most popular app, ahead of the likes of Facebook and TikTok? ...
What is Text-to-Join?
Text message marketing is powerful stuff. As paid channels become less effective—and ...