Retailers are lacking a key ingredient: identification
What is a Triggered Email? Triggered emails are incredibly simple to understand, but they ...
Plus 6 email automation tools to drive success
Once upon a time, personalization was the key to crafting stand-out emails. Yes, calling ...
Your go-to guide for crushing order confirmation emails
Summary Far from mere receipts, order confirmation emails represent one of e-commerce’s ...
Plus one-to-one marketing strategies to execute on your first campaigns
Summary Born from the vision of Peppers and Rogers in the 1990s, one-to-one marketing has ...
Why They’re Key to eCommerce Success in the Next Normal
“Personalized and empathetic engagement with customers—that genuinely addresses their ...
What is Smart Sender?
Channel competition has made it harder than ever to acquire and retain customers. More ...
How Text Messages are Sent How Text Messages are Sent through Short Codes
Owned channels are the backbone of successful eCommerce brands—and SMS campaigns are a ...
Summary As email evolves into an immersive, multimedia experience rivaling mini-websites, mastering visual hierarchy has become essential for brands aiming to capture fleeting attention and drive conv
Summary As email evolves into an immersive, multimedia experience rivaling mini-websites, ...
It’s not a matter of “when” but “how” to best run text campaigns
The market research company, eMarketer, recently released a report describing the state ...
Sees perfect 100 on the HRC’s annual assessment of LGBTQ workplace equality
Wunderkind, the leading performance marketing channel that delivers one-to-one messages ...